audio tweets

Audio Tweets on Twitter Are Here!

On June 17th Jack Dorsey broke the news that audio tweets on Twitter are now available to be submitted via voice. This is not the typical speech to text you may find in your messaging app. This type of tweet will include the raw audio, literally projecting your voice to millions of followers.

Users will be able to record up to 140 seconds of audio clips and interact with anyone globally. This feature is one of the best additions by twitter in a while, the platform is truly trying to become a public square. 

Subsequently, you’ll see a new waveform icon beside the camera icon when composing a tweet. Tap that, and a red record button appears at the bottom of the screen, which you can tap to start recording your message.

Lastly, the use of audio tweets on Twitter by podcasters will result in huge influxes of fans and engagement. Additionally, audio tweets will alter how political candidates, creators, and tweeters gather an audience. Audio tweets will offer a lot of new challenges for twitter as a publicly traded American based Company. 

twitter audio

Oddly Observant Long-Term View

Twitter has long lacked intriguing features to keep users engaged. Their previous release of allowing control of who is able to respond to you was not received all that well. However, Twitter is on fire right now with people talking about this new feature.

I have not felt this level of buzz on Twitter around a democratizing feature ever before. I am truly excited to see how big an impact audio tweets will have on creators, businesses, and the world.

The Oddly Observant long-term view is that Twitter begins offering features to their creators, brands, and business that allow for direct monetization and community building. Stay aware and Oddly Observant for new Twitter features on the way!

Spotify and Joe Rogan $100 Million Deal

The podcasting world shook on May 20th when Joe Rogan announced that the Joe Rogan Experience would be exclusively on Spotify. This is a massive move for not only Joe but also for the chess board that is podcasting. 

Additionally, Joe Rogan has been an open critic of Youtube and their censorship issues in the long term. The power play of the decade was made by Rogan to remove his show from the platform that arguably brought the podcast to the mainstream. 

Youtube will undoubtedly see more creators especially within the podcasting niche flee the platform for more sustainable options. 

Subsequently, this episode of Oddly Observant breaks down the chess board that is the podcast industry after the conclusion of the historic podcast IP deal. 

More Details On Joe Rogan & Spotify Deal

Spotify Stock Reaction Article:

TikTok: OddlyObservantPodcast

Joe Rogan and Spotify Sign Exclusive Deal For the JRE

The media world paused for a moment today as the news broke the headlines “Spotify signs Joe Rogan to Spotify Exclusive starting September 1st”. Spotify cemented its role as the lead company in the podcast industry today.

Joe Rogan will still hold all creative control of the podcast. However, the JRE Podcast will no longer be on Youtube in its full length format. Only clips from the episodes will remain on Youtube after 2020. The whole JRE Library including video will be moved to Spotify exclusively; Spotify just made a generational power play.

Spotify Signs Joe Rogan
Photo by Michael S. Schwartz/Getty Images

The Big Picture

Joe Rogan will without a doubt cash out heavily from this deal, however it is very enlightening for creators to see that Spotify allowed for creative control to continue from the show’s team. Spotify due to its technological infrastructure and licensing deals is able to conglomerate talent, statistics, and features to leverage the power of audio and podcasting.

Rogan delivered a massive blow to Alphabet, parent company of Youtube. Joe Rogan has constantly highlighted censorship issues from Youtube on his podcasts. Subsequently, this fact may very well be playing a part in his decision to leave Youtube for Spotify.

Spotify made a chess move that now leaves Pandora, Apple, Google, and other large technology conglomerates on their heels. With interest rates and economic conditions at record lows, Spotify as a well capitalized company was able to leverage the power to lock in top talent such as Joe Rogan. Spotify can be the omnipresent technology company that pushes forward podcasting and other audio content for decades to come.

Spotify is the best place for podcast creators currently with in depth statistics, tutorials, and features to create a long lasting brand.

Joe Rogan’s Logic

For a look into Joe’s thinking watch the Youtube Video that released alongside the Spotify news. First, Joe offers insights into why he made the decision to move his production to the audio giant Spotify.

Secondly, Joe is a very well thought-out individual who understands that Spotify is the largest audio platform in the world with increasing market share. The decision of Joe to go with Spotify likely accelerated the podcasting industry’s growth greatly.

What does the future look like for Joe? The Oddly Observant view on the situation is that Joe is a man of many interests who loves podcasting. However, the allure of a large licensing deal on top of annual payments with creative freedom, is perfect for Joe. Additionally, being a strategic and analytical mind, Joe will likely want to touch more people’s lives through his actions.

Stay Oddly Observant and be on the lookout for follow up moves from industry competition in the coming weeks.

Peter Shortino