The podcasting world shook on May 20th when Joe Rogan announced that the Joe Rogan Experience would be exclusively on Spotify. This is a massive move for not only Joe but also for the chess board that is podcasting.
Additionally, Joe Rogan has been an open critic of Youtube and their censorship issues in the long term. The power play of the decade was made by Rogan to remove his show from the platform that arguably brought the podcast to the mainstream.
Youtube will undoubtedly see more creators especially within the podcasting niche flee the platform for more sustainable options.
Subsequently, this episode of Oddly Observant breaks down the chess board that is the podcast industry after the conclusion of the historic podcast IP deal.
Spotify investors this week began to understand why it will be the audio power house for decades to come. Off the heels of the Joe Rogan Experience licensing deal Spotify stock is up ~30%. This equates to an equivalent equity value worth about $10 billion dollars in market cap.
Additionally, the new world realities of COVID-19 causes investors to value companies higher that thrive in a remote-first environment. Subsequently, seeing Spotify stock up so much in a short period of time signals a paradigm shift in the viability of the business model from capital allocators.
Likewise, the JRE deal was the first major domino to fall for Spotify in acquiring talent in the upcoming years. Spotify has the technology to support everything a music, podcast, or video creator could need when expanding their brand.
Spotify’s stock is attempting to surpass its previous all-time highs post-IPO. The company has never been as well set as it is currently. Historically low interest rates and constant cash flow from monthly subscriptions have left Spotify as well capitalized as ever in its history.
Meanwhile, the new found increase in share value should result in increased spending in R&D, content creation, and creator partnering. Spotify will emerge as an omnipresent audio conglomerate as present as Youtube this decade.
To stay up to date on the latest Spotify stock price, company fundamentals, and news visit Trading View!
Oddly Observant Conclusion
Spotify had a generational moment yesterday; investors recognize the consumer behavior monetization that Spotify was aware of all along. Spotify will morph into a Netflix like audio conglomerate that is the staple infrastructure for audio globally. Daniel Ek will without a doubt use new additional wealth to propel Spotify into audio dominance for years to come. The stock will likely pass all time highs.
The media world paused for a moment today as the news broke the headlines “Spotify signs Joe Rogan to Spotify Exclusive starting September 1st”. Spotify cemented its role as the lead company in the podcast industry today.
Joe Rogan will still hold all creative control of the podcast. However, the JRE Podcast will no longer be on Youtube in its full length format. Only clips from the episodes will remain on Youtube after 2020. The whole JRE Library including video will be moved to Spotify exclusively; Spotify just made a generational power play.
The Big Picture
Joe Rogan will without a doubt cash out heavily from this deal, however it is very enlightening for creators to see that Spotify allowed for creative control to continue from the show’s team. Spotify due to its technological infrastructure and licensing deals is able to conglomerate talent, statistics, and features to leverage the power of audio and podcasting.
Rogan delivered a massive blow to Alphabet, parent company of Youtube. Joe Rogan has constantly highlighted censorship issues from Youtube on his podcasts. Subsequently, this fact may very well be playing a part in his decision to leave Youtube for Spotify.
Spotify made a chess move that now leaves Pandora, Apple, Google, and other large technology conglomerates on their heels. With interest rates and economic conditions at record lows, Spotify as a well capitalized company was able to leverage the power to lock in top talent such as Joe Rogan. Spotify can be the omnipresent technology company that pushes forward podcasting and other audio content for decades to come.
Spotify is the best place for podcast creators currently with in depth statistics, tutorials, and features to create a long lasting brand.
Joe Rogan’s Logic
For a look into Joe’s thinking watch the Youtube Video that released alongside the Spotify news. First, Joe offers insights into why he made the decision to move his production to the audio giant Spotify.
Secondly, Joe is a very well thought-out individual who understands that Spotify is the largest audio platform in the world with increasing market share. The decision of Joe to go with Spotify likely accelerated the podcasting industry’s growth greatly.
What does the future look like for Joe? The Oddly Observant view on the situation is that Joe is a man of many interests who loves podcasting. However, the allure of a large licensing deal on top of annual payments with creative freedom, is perfect for Joe. Additionally, being a strategic and analytical mind, Joe will likely want to touch more people’s lives through his actions.
Stay Oddly Observant and be on the lookout for follow up moves from industry competition in the coming weeks.
Everybody by now has heard of The Box by Roddy Rich. This song has been a billboard #1 hit for the past view weeks. However, it’s important that we take a step back to see how this song blew up. Songs, artists, and creators in the future will have to use similar strategies using social media. Another example of this recently in our society is “Old Town Road” by Lil Nas X.
TikTok had a great hand in blowing up the song by Roddy Rich. The platform was the most used song clip in the app for about 2 weeks. Therefore, Roddy Rich has set the infrastructure of how to blow up in a technology obsessed age. Subsequently, it will be fascinating to see what ideas the glow up of The Box gives aspiring artists who are scrapping to get their music heard by the masses. Visit TikTok.com for more oddly observant clips, insights, and podcast highlights. Listen to Roddy Rich The Box on Spotify!
Leave a comment if there are any other songs or sounds you have seen blow up on TikTok. A key to being Oddly Observant is always analyzing trends within different mediums of technology. TikTok is just another way for artists like Roddy Rich to expand their reach for a very low cost. Who will be the next artists to become a hit star overnight right in front of our eyes?
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TikTok: Oddly Observant & Peter Shortino
If you or any artists wants to talk more about how to get a song to blow up across social medias, visit tunerinc.com, and call us today! Tuner Inc can not only help you on your individual social medias, but we can also build your brand. Visit tunerinc.com/services to see some of the past work we have done.
Spotify recently sent out the 2019 Spotify Wrapped Review, and everyone has acted eagerly to share their stats to the world via social media. The Spotify Wrapped also made playlists for you based on your listening habits in previous seasons and years. The buzz Spotify created with their investment into the Spotify Wrapped feature makes guest Cameron Azeez question the financial model of Legacy media and the conglomerates around it. The cost of entry to make high quality content is lower than ever. Subscribe to Oddly Observant!
TikTok just surpassed 1.5 billion downloads across the globe, and now they have announced plans to offer a music streaming application to rival Apple Must, Spotify, Tencent Music, and Amazon. The TikTok app offers the company immense pools of song data on how pieces of content perform with certain background music. Bytedance, the parent company of TikTok, has already announced that this new music streaming app is going to pilot this year in India and across South East Asia. Shortly after this music streaming app will become available in the United States. There will be major competition for their application but TikTok/Bytedance believe that their technology focus and advanced algorithms will help them build the best platform available.
Facebook Enters Music Streaming through mysterious new company! Todays Episode of the Oddly Observant Podcast welcomes back Cameron Azeez, CEO of Tuner Inc and the Brassroots Music app. On Product Hunt (A social media for products, ideas, and projects), we found a very lowkey entry into the Music streaming world by Facebook. The company started a new off shoot company labeled the New Product Experimentation to tackle a revamp of the turntable.fm music streaming app from years ago. Subsequently, we took a dive into the thematic of collaborative music streaming as well as Brassroots place in the mix. New technologies such as Bluetooth 2.0, AirPods, and even 5G will make the bandwidth between people and their devices higher than ever previously imagined. Additionally, such hardware and software advancements make the environment ripe for innovation in the music streaming sector.
0:00-5:00 (Aux – NPE by Facebook)
5:30-7:40 (Why companies make smaller companies to innovate quickly)
7:50-8:30 (The purpose of Facebook making New Product Experiment team specifically
8:49- 9:30 (Difference between a social music streaming experience and a social media music experience)
9:38- 10:20 (TikTok’s Infrastructure/Their Success and Facebook copying TikTok with Lasso app)
10:43-11:20 (AirPods on Bluetooth allows you to listen to same song with friends)
11:20-12:10 (Bluetooth 2.0 and the future of Collaborative Music Hardware)
13:25- 14:08 (Why indirect competition can indicate excess Demand)
14:20-14:50 (Audience Idea generation / Product Hunt Podcast)
Music Streaming has changed the world forever; host Peter Shortino recaps the advent of music streaming and its democratizing nature. Companies like Spotify and Apple Music have laid the infrastructure to allow music from a wide variety of catalogs to be played on demand anywhere in the world. It wasn’t that long ago that we were burning CD’s and tuning into the radio for all our music desires; now we are the architect of our own musical world. Stay tuned through the end of the episode to find our where the music streaming Industry goes from here. #014 Music Streaming