#019 Roddy Rich The Box

Roddy Rich The Box!

Everybody by now has heard of The Box by Roddy Rich. This song has been a billboard #1 hit for the past view weeks. However, it’s important that we take a step back to see how this song blew up. Songs, artists, and creators in the future will have to use similar strategies using social media. Another example of this recently in our society is “Old Town Road” by Lil Nas X.

TikTok had a great hand in blowing up the song by Roddy Rich. The platform was the most used song clip in the app for about 2 weeks. Therefore, Roddy Rich has set the infrastructure of how to blow up in a technology obsessed age. Subsequently, it will be fascinating to see what ideas the glow up of The Box gives aspiring artists who are scrapping to get their music heard by the masses. Visit TikTok.com for more oddly observant clips, insights, and podcast highlights. Listen to Roddy Rich The Box on Spotify!

Leave a comment if there are any other songs or sounds you have seen blow up on TikTok. A key to being Oddly Observant is always analyzing trends within different mediums of technology. TikTok is just another way for artists like Roddy Rich to expand their reach for a very low cost. Who will be the next artists to become a hit star overnight right in front of our eyes?

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If you or any artists wants to talk more about how to get a song to blow up across social medias, visit tunerinc.com, and call us today! Tuner Inc can not only help you on your individual social medias, but we can also build your brand. Visit tunerinc.com/services to see some of the past work we have done.

#016 TikTok Announces Music Streaming App

TikTok just surpassed 1.5 billion downloads across the globe, and now they have announced plans to offer a music streaming application to rival Apple Must, Spotify, Tencent Music, and Amazon. The TikTok app offers the company immense pools of song data on how pieces of content perform with certain background music. Bytedance, the parent company of TikTok, has already announced that this new music streaming app is going to pilot this year in India and across South East Asia. Shortly after this music streaming app will become available in the United States. There will be major competition for their application but TikTok/Bytedance believe that their technology focus and advanced algorithms will help them build the best platform available. 

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#015 Facebook Enters Music Streaming | Bluetooth 2.0 | Product Hunt Review

Facebook Enters Music Streaming through mysterious new company! Todays Episode of the Oddly Observant Podcast welcomes back Cameron Azeez, CEO of Tuner Inc and the Brassroots Music app. On Product Hunt (A social media for products, ideas, and projects), we found a very lowkey entry into the Music streaming world by Facebook. The company started a new off shoot company labeled the New Product Experimentation to tackle a revamp of the turntable.fm music streaming app from years ago. Subsequently, we took a dive into the thematic of collaborative music streaming as well as Brassroots place in the mix. New technologies such as Bluetooth 2.0, AirPods, and even 5G will make the bandwidth between people and their devices higher than ever previously imagined. Additionally, such hardware and software advancements make the environment ripe for innovation in the music streaming sector.

0:00-5:00 (Aux – NPE by Facebook)

5:30-7:40    (Why companies make smaller companies to innovate quickly)

7:50-8:30     (The purpose of Facebook making New Product Experiment team specifically

8:49- 9:30    (Difference between a social music streaming experience and a social media music experience)

9:38- 10:20    (TikTok’s Infrastructure/Their Success and Facebook copying TikTok with Lasso app)

10:43-11:20    (AirPods on Bluetooth allows you to listen to same song with friends)

11:20-12:10     (Bluetooth 2.0 and the future of Collaborative Music Hardware)

13:25- 14:08   (Why indirect competition can indicate excess Demand)

14:20-14:50    (Audience Idea generation / Product Hunt Podcast)

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#014 Music Streaming Has Changed World Forever

Music Streaming has changed the world forever; host Peter Shortino recaps the advent of music streaming and its democratizing nature. Companies like Spotify and Apple Music have laid the infrastructure to allow music from a wide variety of catalogs to be played on demand anywhere in the world. It wasn’t that long ago that we were burning CD’s and tuning into the radio for all our music desires; now we are the architect of our own musical world. Stay tuned through the end of the episode to find our where the music streaming Industry goes from here. #014 Music Streaming