The media world paused for a moment today as the news broke the headlines “Spotify signs Joe Rogan to Spotify Exclusive starting September 1st”. Spotify cemented its role as the lead company in the podcast industry today.
Joe Rogan will still hold all creative control of the podcast. However, the JRE Podcast will no longer be on Youtube in its full length format. Only clips from the episodes will remain on Youtube after 2020. The whole JRE Library including video will be moved to Spotify exclusively; Spotify just made a generational power play.
The Big Picture
Joe Rogan will without a doubt cash out heavily from this deal, however it is very enlightening for creators to see that Spotify allowed for creative control to continue from the show’s team. Spotify due to its technological infrastructure and licensing deals is able to conglomerate talent, statistics, and features to leverage the power of audio and podcasting.
Rogan delivered a massive blow to Alphabet, parent company of Youtube. Joe Rogan has constantly highlighted censorship issues from Youtube on his podcasts. Subsequently, this fact may very well be playing a part in his decision to leave Youtube for Spotify.
Spotify made a chess move that now leaves Pandora, Apple, Google, and other large technology conglomerates on their heels. With interest rates and economic conditions at record lows, Spotify as a well capitalized company was able to leverage the power to lock in top talent such as Joe Rogan. Spotify can be the omnipresent technology company that pushes forward podcasting and other audio content for decades to come.
Spotify is the best place for podcast creators currently with in depth statistics, tutorials, and features to create a long lasting brand.
Joe Rogan’s Logic
For a look into Joe’s thinking watch the Youtube Video that released alongside the Spotify news. First, Joe offers insights into why he made the decision to move his production to the audio giant Spotify.
Secondly, Joe is a very well thought-out individual who understands that Spotify is the largest audio platform in the world with increasing market share. The decision of Joe to go with Spotify likely accelerated the podcasting industry’s growth greatly.
What does the future look like for Joe? The Oddly Observant view on the situation is that Joe is a man of many interests who loves podcasting. However, the allure of a large licensing deal on top of annual payments with creative freedom, is perfect for Joe. Additionally, being a strategic and analytical mind, Joe will likely want to touch more people’s lives through his actions.
Stay Oddly Observant and be on the lookout for follow up moves from industry competition in the coming weeks.